Kevin Crawley

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kev@kevkage.com

(201) - 519-7994

Profile

I have written hundreds of advertisements, promos, integrated marketing campaigns and B2B materials for a wide variety of companies and brands. From television and print ads to social media and beyond, I consistently supply unique and compelling creative that engages the consumer. With experience in reaching a broad spectrum of audiences from kids to adults, along with both agency and network experience, I can provide you with creative copy, concepts, strategic planning and leadership on any project.

Experience

Catapult

Senior Copywriter

Octover 2014 - Present

  • Creative copy lead for broadcast, radio, print, OOH, DM, and digital advertisements for Frontier Communications
  • Partner with ACD to spearhead creative concepting and brainstorming for quarterly 360 campaigns and additional projects
  • Present creative to Executive Creative Director, VP Account Director, and client
  • Create posts for Facebook and Twitter account of Frontier's "spokesperson" Frank the Buffalo
  • Take an active role in mentoring and developing the careers of mid- to junior-level ADs and copywriters

WWE

Sr. Copywriter/ACD, WWE Network

January 2012 - September 2014

  • Fulfill creative tasks that are direct requests from both the Chairman and CMO
  • Support the VP of On-Air Promos and Interstitials, WWE Network by acting as the creative lead for the team of writers, producers, senior producers, and editors.
  • Guide WWE Network on-air creative (promos and interstitials) from concept, to script, to production – ensuring the content is on-brand and engaging.
  • Help develop the greater strategy behind the creative for promos and interstitials. This includes initiating brainstorms and leading the discussion of potential concepts with the team.
  • Write scripts for interstitial, promo, and advertising content, and review all scripts written by the team of producers and copywriters.
  • Act as a mentor to the junior copywriter, offering constructive feedback on style and voice while being an instrumental part in his continued learning and career growth.
  • Instruct producers on the specifics of speaking for this brand and to this audience. Review promo and interstitial spots from the team of producers, and sit in on edit sessions to guide the creative in real time.
  • Work closely with the Project Manager to develop schedules, make sure projects are being delivered in a timely fashion, and assist in assigning team members to projects by knowing their varied skill sets and utilizing them in a way that is most beneficial to both the individual and the department.
  • Responsible for making sure all creative has been vetted and approved for meeting our corporate and creative standards before reaching the department VP.
  • Create concepts and copy for print ads, affiliate marketing, merchandise, corporate materials, and community service initiatives.
  • Participate in brainstorm requests and produce creative for high-level projects ranging from programming titles, brand initiatives, and more.
  • Contribute ideas for on-air promotions, storylines, and talent development.

Source Communications

Senior Copywriter, Freelance

May 2011-December 2011

  • Created broadcast, print, POP, DM and OOH advertisements for clients including the 2014 Super Bowl Host Committee, Subway, Sony, Amtrak and Wise
  • Developed copy for internal/corporate materials
  • Wrote articles for B2B magazine, Sony’s Inside Edge
  • Managed team of Jr. Copywriters
  • Delivered creative pitches to internal account teams and clients

Various

Senior Copywriter, Freelance

May 2009-April 2011

  • Developed broadcast advertisements, web promos and campaign ideas for a diverse scope of clients, including both adult- and kid-targeted brands
  • Spearheaded creative brainstorming for all concepts

Nickelodeon Creative Advertising

Copywriter

January 2005-April 2009

  • Created broadcast, radio, print, OOH and online advertisements for Nickelodeon, as well as for third party clients such as Burger King, Wal-Mart, Nintendo, Playskool, Hershey’s, and Volkswagen
  • Worked closely with art directors and integrated marketing team from concept to completion
  • Conceived and executed multi-platform campaigns, sweepstakes and viral marketing promotions
  • Supervised video and audio edit sessions and directed voice-over talent
  • Pitched new scripts and concepts on a weekly basis to internal and external clients
  • Produced sizzle tapes and corporate videos

Skills

Computer Skills

Microsoft Office; PC and Mac OS

Marketing

Reel and references found at KevKage.com

Education

Ramapo College of New Jersey - Mahwah, NJ

B.A., Contemporary Arts — 3.24 GPA

Awards: Full tuition scholarship

Kevin Crawley — kev@kevkage.com — (201) - 519-7994